A page with 'Trusted by 10,000+ teams' converts worse than a page with 'Used by Stripe, Linear, and Notion to ship onboarding flows 3x faster.' The first is a claim; the second is evidence. Specificity is the variable that matters.
Common formats: customer logos (best when recognizable), testimonials (best when named + role + outcome), case studies, review scores (G2, Capterra, etc.), media mentions, and usage stats. Each works on a different axis of trust.
The most common failure: anonymous testimonials with photos that look stock. The visitor's brain registers this as decorative and skips it. Real testimonials name the person, their role, their company, and the specific outcome — and ideally link to a real LinkedIn profile.
How Lytms scores it
Lytms scores social proof under the Trust dimension. Modules: trust-architecture (where on the page proof sits + whether it precedes the price), recognition (named logos + reviews), imagery-authenticity (real photos vs stock or AI-generated). Pages where proof appears below the fold or after the price typically score 0.5-1.0 points lower than identical content placed above.
See also
From the blog
See social proof on your own page.
One URL. About 2 minutes.