Signaling E-E-A-T on a page: a named Person author with a verifiable byline, links to the author's external profiles (LinkedIn, professional site), a clearly identified organization with an About page and contact info, source citations in the body content, accurate dates (datePublished + dateModified), and consistent factual claims across the site.
AI engines (ChatGPT, Perplexity) lean heavily on E-E-A-T signals for citation decisions. A blog post by "Lytms Research Team" with no author byline cites less reliably than the same content authored by a named expert with sameAs links to verifiable profiles.
For B2B SaaS marketing pages specifically, the highest-impact E-E-A-T moves are: shipping Organization schema with logo + contactPoint, adding a named author byline + Person schema to every blog post, citing primary research with attribution, and maintaining consistent dateModified accuracy.
How Lytms scores it
Lytms does not score E-E-A-T directly. But the marketing site ships Organization schema + Person author schemas (the LYTMS_RESEARCH_AUTHOR byline) on every blog post + glossary entry as a working reference. Add a verified founder LinkedIn URL to the Person.sameAs array when one exists.